Love it, desire it, choose it, interpret it, live it. But first of all, learn more about it. Based on its chemistry and its field of application.
We are talking about colour, a noun to which chemistry, physics, mathematics, philosophy, engineering, art and psychology all together, confer characteristics, notions, definitions and complex declinations on which to reflect, just as light does through the human eye. The latter is an extraordinary precision instrument, endowed by its nature with talents, still unknown to most of us.
But if it is true that the eye plays its part, whatever this expression means, based on the context in which it is used, the eye undergoes a sort of passive education in observation, depending on environmental, emotional, geographical, economic, linguistic, psychological and neuro-perceptive factors. In just one adjective, cultural.
To facilitate knowledge in using colours in our sector, we have developed a colour range selection practice, based mainly on the concept of colour measurement and dimension.
Starting from the drafting of a standard dedicated to the upholstered furniture of our own design and production, based on the proportions of the design of a model and regardless of its dimensional variations and configurations, we have generated an abacus that helps us calculate the size of the colour and/or chromatic range that most enhances that specific style and we have then divided the obtained results into two phases: active seasonality and passive seasonality.
By active seasonality, we mean the Customer’s behavioural tendency to periodically change decorative textile furnishings. VARIABLE SYSTEM.
By passive seasonality, we mean the Client’s attitudinal tendency to develop a more decidedly continuous modus of decorative textile furnishings. STABLE SETTING.
This colour analysis system allows us to be able to respond to the needs and requests of B2B and B2C Customers, through a register of communication and technical, stylistic and commercial proposals, aimed at the broad-spectrum valorisation of the GARAVINI product with immersive customisation, thus providing sales, analysis, positioning, set-up and identification of colour trends tools, easily usable by Retailers and intuitively harmonious for the private Customer.
Where the dimension of colour, outlines an aesthetic style, capable by its nature of generating a widespread commercial mannerism.
